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Privacy Policy

Privacy Policy - the basics

This Privacy Policy describes how your personal information is collected, used, and shared 
when you visit or make a purchase from (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, 
including information about your web browser, IP address, time zone, and some of the 
cookies that are installed on your device. Additionally, as you browse the Site, we collect 
information about the individual web pages or products that you view, what websites or 
search terms referred you to the Site, and information about how you interact with the Site. 
We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an 
anonymous unique identifier. For more information about cookies, and how to disable 
cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, 
browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about 
how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, 
we collect certain information from you, including your name, billing address, shipping 
address, payment information (including credit card numbers , email address, and phone 
number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about 
Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through 
the Site (including processing your payment information, arranging for shipping, and 
providing you with invoices and/or order confirmations). Additionally, we use this Order 
Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or 
advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud 
(in particular, your IP address), and more generally to improve and optimize our Site (for 
example, by generating analytics about how our customers browse and interact with the 
Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal 
Information, as described above. For example, we use Google Analytics to help us 
understand how our customers use the Site.
Finally, we may also share your Personal Information to comply with applicable laws and 
regulations, to respond to a subpoena, search warrant or other lawful request for 
information we receive, or to otherwise protect our rights.
Behavioral advertising
As described above, we use your Personal Information to provide you with targeted 
advertisements or marketing communications we believe may be of interest to you.
Data retention
When you place an order through the Site, we will maintain your Order Information for our 
records unless and until you ask us to delete this information.
We may update this privacy policy from time to time in order to reflect, for example, 
changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like 
to make a complaint, please contact us by e-mail at /

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